We also asked about nationally advertised leasing and financing specials, which are actually quite appealing for the plug-in hybrid minivan. We contacted a Chrysler dealership to inquire about a Pacifica Hybrid, and we were told the same thing.

Moreover, if we want a plug-in hybrid or an electric car, it will have to be special-ordered, and it will come with a price tag that's $10,000, $15,000, or even $20,000 or more above MSRP. To take things a step further, two local Kia dealerships told us that there hasn't been a single Telluride sold for MSRP. While there are articles nearly every week about Tesla raising its prices, it seems legacy OEMs aren't raising MSRP, but instead, dealers are engaging in price-gouging to the extreme. Several dealers have told us that no cars are selling for MSRP, but rather, they're all being marked up. If you search for the vehicle online, you may find it, along with other RAV4 Prime's with the MSRP listed as 'Please call*.'Įven if it's not true, this type of situation fits precisely with what we've learned while searching for a new car in the recent past. As you can see, the Toyota dealer is charging a whopping $40,000 markup for the RAV4 Prime.

While we don't know for sure if the image in this tweet is real, it appears legit.

Rav 4 msrp